Therefore, far from being a purely cosmetic initiative or an unnecessary investment, the whims of website layout and the way it is organized strongly influence your conversion.

 

In this post we’ll present a series of tips for creating website layouts and how to make them more effective, converting more sales or other actions of interest, such as collecting information from users to turn them into leads, for example.

6 tips for creating website layout and increasing conversion

1- The concept of “Above the Fold”

When we open a page on the internet, we have an immediate view of a part of its content. To access the rest, we need to use the scroll bar to scroll down the page looking for more information.

According to the “Above the Fold” concept, all important information to convert your users should appear in this first view. Among this information, the following usually stand out:

  • main call
  • Small business explanatory text
  • Call to Action
  • Short form for collecting data

Not only these, but they are the most important in most cases.

2- Speed ​​of opening the page

The world flies and time is money. People use the internet to streamline their lives and not to wait for their website to open. If it doesn’t happen in 3 to 4 seconds (crashing), people have already given up. So, no layout for a site so complex and full of animations that it takes too long to open. This doesn’t mean making a crude web page. Just know how to dose what you are doing. Images, for example, have to be light. A resolution higher than 72 DPI is not required   to appear clearly on the internet. Also think about it when  creating a logo for a website : that it is simple and light!

3- Easy to use

The so-called  usability requires a website layout that is simple to understand, intuitive and easy to use, without requiring the user to do mental gymnastics to know what to do to get where he wants to go and find the information he is looking for. Most of the time, too many clicks to get an action will ruin your site’s usability and conversion rate.

4- Trusted elements

There is still a lot of prejudice against e-commerce, people who do not trust internet security and refuse to convert sales on their page. For them, the site layout must contain some elements that bring confidence, among them, we can mention:

  • Seals and security certificates known in the market
  • Customer testimonials, if possible in videos
  • Easy access to your social media to show positive comments
  • Newspaper citation about your company
  • Billing data, number of customers and others that can positively influence users
  • Product Reviews

5- Call to Action highlighted

The Call to Action Button (CTA) usually triggers the action you want to convert, such as selling, watching a video, or downloading content. Usually, the website layout reserves bright colors, such as red or orange, which are more effective for the CTA. But this can vary, it’s not a foolproof rule. Also, a good CTA usually has an action verb and is short, conveying a sense of urgency as well. It can be complemented by sentences that instigate curiosity and make it very clear what will happen when you click on the button, without generating false expectations.

6- Forms with few fields

Just as no one can stand waiting for a page to open, people tend to not want to fill out forms that are full of fields. As a rule, the fewer fields in the form, the greater the possibility of getting user information. Name, phone and email are more than enough, most of the time.